Nurun Inc., a global interactive marketing agency, hired Richard Shuback as executive vice president, executive creative director, North America.
Shuback joins Nurun with more than three decades of experience, most recently as the executive creative director at G2 Direct & Digital, where he ran multiple creative groups in four cities, and developed branding solutions for Adobe, Aetna, BellSouth, CheapTickets, Liberty Mutual, Nestle, and Xerox. Shuback also co-founded Grey’s E Marketing Group in 1994, where he provided interactive creative solutions for a roster of blue-chip organizations.
Revenue Science, provider of targeted advertising solutions for digital media, hired Sara Weinstein as account executive.
With nearly five years of experience in advertising and sales, Weinstein brings her excellent client relationship skills to Revenue Science’s East regional office. Weinstein comes to Revenue Science as a former account executive at W.B. Mason where she built and maintained strong client relationships. Weinstein has also served as business development manager for the Office Depot Business Solutions Division and as an account executive for Admento Promotions.
Double Fusion has named Jana Friedman to the role of Senior Vice President, Worldwide Advertising Sales.
Friedman, who previously served as Double Fusion’s Vice President of Sales for the Casual Games Group, replaces Julie Shumaker, who is credited for building the company’s sales force and establishing Double Fusion as the leading provider of in-game advertising to the advertising and marketing community. Following a year of double-digit revenue growth for Double Fusion, the promotion also readies the company for continued acceleration in the multimillion dollar in-game industry.
Friedman was recruited to build out Double Fusion’s Casual Games Group. Prior to joining the company, Friedman served as Associate Publisher of Brides.com, Condé Nast’s premier bridal site. Before Condé Nast, Friedman acted as Senior Director of Online Ad Sales at Electronic Arts. Friedman pioneered some of the ad industry’s first video game deals and has led the recent advertising surge in the casual games segment.
Epsilon hired Andrew Frawley has joined the company as president of Digital Services.
Before joining Epsilon, Mr. Frawley pioneered the development of marketing automation technologies when he founded and led Exchange Applications as CEO in the 1990s, deploying the market leading Xchange suite of marketing applications. Xchange served major companies across the Financial Services, Technology, Travel, Retail and Consumer Packaged Goods verticals. In addition, major marketing service providers, including Epsilon, were clients. Most recently, Mr. Frawley was CEO of ClickTactics, later named ClickSquared, which offers an automated email marketing solution along with a full complement of services ranging from strategy and analytics to multi-channel campaign management and business intelligence. Mr. Frawley also spent time at Epsilon early in his career.
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