Crispin Porter + Bogusky and TBWA Worldwide Win Awards
ADOTAS — Crispin Porter + Bogusky and TBWA Worldwide won Adweek’s advertising of the year awards.
Crispin Porter + Bogusky, which won the top U.S. award, achieved a 15 percent increase in revenue over 2007. Its clients included Old Navy, Hulu, VW, Burger and of course Microsoft, which had the odd train wreck pairing of Bill Gates and Jerry Seineld. I thought the ads were ridiculous. Apparently that was the point.
“The point of the Bill and Jerry stuff was to get people thinking about Microsoft in a different way,” Crispin’s Rob Reilly told Adweek. “So, when ‘I’m a PC’ came, you were ready for something different. It was always designed to be two weeks. It did exactly what it was supposed to do.”
TBWA Worldwide, which won the top global award, saw its revenue increase by 4%. Some of the agency’s clients include Visa, Adidas and PepsiCo.
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