http://www.adotas.com/2009/01/conde-nast-bartle-bogle-hegarty-switch-ad-roles/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2009/01/conde-nast-bartle-bogle-hegarty-switch-ad-roles/#comment-707917 Edward Barrera Fri, 02 Jan 2009 18:59:25 +0000 http://www.adotas.com/2009/01/conde-nast-bartle-bogle-hegarty-switch-ad-roles/#comment-707917 Jef, I think people pick beer because everyone thinks they can make their own better. Plus the profit has to be huge. When I was a bartender, I saw the costs of beer and booze. As compared to what we charged, it was incredibly little. Jef,
I think people pick beer because everyone thinks they can make their own better. Plus the profit has to be huge. When I was a bartender, I saw the costs of beer and booze. As compared to what we charged, it was incredibly little.

]]> http://www.adotas.com/2009/01/conde-nast-bartle-bogle-hegarty-switch-ad-roles/#comment-707911 Jef Loeb Fri, 02 Jan 2009 18:52:18 +0000 http://www.adotas.com/2009/01/conde-nast-bartle-bogle-hegarty-switch-ad-roles/#comment-707911 Ooops - just Googled "Work Labs" and found out that the agency is still alive, doing well, and kicking some serious butt on the product creation front. Jeeze...coulda sworn I read an article to the contrary a few years back...but there you go. Apologies. Ooops – just Googled “Work Labs” and found out that the agency is still alive, doing well, and kicking some serious butt on the product creation front. Jeeze…coulda sworn I read an article to the contrary a few years back…but there you go. Apologies.

]]> http://www.adotas.com/2009/01/conde-nast-bartle-bogle-hegarty-switch-ad-roles/#comment-707909 Jef Loeb Fri, 02 Jan 2009 18:46:24 +0000 http://www.adotas.com/2009/01/conde-nast-bartle-bogle-hegarty-switch-ad-roles/#comment-707909 Actually, BBH isn't the first agency to try this ploy. If uncertain memory serves, Work, the now-defunct firm started by Cabell Harris, not only created its own brands, but launched an on-premise retail store that featured both client and house brands - including a fairly decent beer. Come to think of it, for some reason when agencies decide to go this way, they always include a beer. Why do you suppose that is? Actually, BBH isn’t the first agency to try this ploy. If uncertain memory serves, Work, the now-defunct firm started by Cabell Harris, not only created its own brands, but launched an on-premise retail store that featured both client and house brands – including a fairly decent beer. Come to think of it, for some reason when agencies decide to go this way, they always include a beer. Why do you suppose that is?

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