AppLoop Ends Mobile Advertising Service
ADOTAS — We’ve been talking a lot about mobile advertising lately, so I was disappointed when I heard one interesting startup suddenly disappear.
AppLoop (don’t bother going to the website, it’s down) was a platform that could track and advertise on mobile applications, using the iPhones GPS. The ad network was able to tell if a customer was close to an advertiser’s business and show ads connected to it.
Apparently, the company ran into financial and legal issues.
I hope someone else picks this up and figures out how to monetize it. As long as I opt-in for the ads, say I’m heading to restaurant row and ads show for types of cuisine I’m near, I think it would be cool.
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