Anatomy of a Fraudster
ADOTAS — Considering we have been doing a series on how to use best practices to stop online fraud, this report is timely.
Conducted by Anchor Intelligence, the report, released today, describes the top four profiles of click fraud perpetrators encountered online: click fraud farmers, pyramid schemers, money launderers and kit sophisticates. Over the past year, Anchor studied patterns across its entire client base and gathered intelligence on the most prevalent fraudulent behavioral profiles, ranging in levels of sophistication.
“Pinpointing the bad guys can be extremely difficult,” said Ken Miller, CEO of Anchor Intelligence. “Much like spammers, click fraud perpetrators have their methods for staying under the radar. Understanding the ‘how’ and ‘why’ behind their actions is essential to preventing their fraudulent activity.”
The top profiles:
Click fraud farmers – members of click farms, which are outsourced by an organization and paid to generate clicks on behalf of a third party.
Pyramid schemers – individuals who are caught up in illegal schemes, in which they are “paid” to click on ads, visit Web sites and recruit other users.
Money launderers – fraudsters who recruit consumers to use their personal information to register various websites with ad networks with intent to generate false clicks on ads hosted by their Web sites.
Kit sophisticates – fraudsters who purchase kits online to commit fraud. These kits often serve as a one-stop shop for click fraud perpetrators and provide tools to create hundreds of Web sites, mass register accounts and generate thousands of fraudulent ad clicks.
– Express your opinion, comment below.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Communications Fellow
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
