AdMob launches Android advertising unit

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mobilemarketing3.jpgADOTAS — AdMob has launched its first advertising unit for Android applications, enabling developers to monetize their applications on this new device platform.

The first developers to leverage AdMob’s new Android ad unit in their applications include AccuWeather, Jirbo, and TapJoy. Advertisers will be able to use these ad units to drive customer actions such going to the Android Market to download an application.

“Android’s open platform enables developers to build rich mobile applications that provide a great experience for users,” said Ali Diab, Vice President of Product Management for AdMob. “We are already seeing strong interest in developing applications for Android-based devices, similar to what we saw with the iPhone last summer, and are very excited to take the lead in helping developers monetize their applications on this fast-growing device platform.”

AdMob already serves ads on mobile Web sites on the Android platform and received more than 27 million requests in December 2008. Building on the initial success of the G1 device, Google’s new mobile platform will also see several new devices in 2009.

More than 6,000 mobile sites and 450 iPhone applications are a part of AdMob’s publisher network worldwide, giving the company unparalleled reach. AdMob serves more than 4.6 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites.

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