YouTube Excedrin Challenge


startup4.jpgADOTAS — With healthcare seeming to be a top priority in Obama’s incoming administration, pharmacutical companies and health providers need a way to engage with more people.

Heaving regulation and concerns over privacy has stymied the effort online, though I know advertising agencies and companies are searching for the right campaigns. Excedrin held a contest on YouTube that might be a precursor to more healthcare Internet advertising.

Excedrin Express Gels $15K Speed Challenge asked for videos from users that displayed “an amazing feat of speed.” The idea was to connect that with how fast Express Gels works. The company sold ads against this and other healthcare videos, and closely monitored the videos.

We will be doing more stories on this because of the renewed effort and interest in all things healthcare related.

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