Widgets, privacy and Ad Net Consolidation
ADOTAS — Chris Dessi, MIVA Direct vice president of sales and business developments sent out his predictions for 2009.
Consolidation:
“I don’t think any economic commentators are expecting conditions to improve markedly in ’09. Fledgling businesses are going to struggle to get second or third round funding and many established businesses are going to see falling valuations. We should expect M&A activity as companies with good liquidity go bargain hunting.”
“A cursory glance up and down the aisles at industry trade shows is enough to highlight that there are a lot of ad networks out there chasing the same advertisers and knocking on the same publishers’ doors. With the softening display market and the general economic malaise, it’s likely we’ll see some consolidation in ‘09.”
Privacy:
“The backwards and forwards between the various stakeholders looks set to continue into ’09. Over the course of next year, we’re likely to see greater consensus reached surrounding the issue of behavioral targeting and the correct rules of engagement.”
Widgets / buttons / gadgets:
“Brands want to reach customers beyond the confines of their websites and consumers want a customized online experience. And widgets are the glue in the middle. Expect continued growth in the widget space in ’09 and in particular with desktop implementations as consumers look to replicate the iPhone experience on their PCs.”
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