Whither $400 million in GM Ad Spending?
ADOTAS — It won’t be going online. The country’s largest automaker is considering if it should cut loose Pontiac, Saab and Saturn, according to a report from Bloomberg that cites unnamed sources.
Through August, GM has spent $286 million in measured spending, and last year spent $400 million. As the Big Three huddle and try to figure out how to pry $25 billion from the cold hands of congress, GM is looking for every way possible to cut costs.
Pontiac, Saab and Saturn account for 20.7 Percent of GM’s total measured-media spending and 16.5 percent of its sales, according to an Ad Age analysis. According to Automotive News, Pontiac sales through October tallied about 239,000 units, down 20.9 percent from the same period in 2007. Its peak sales year was 1978, when it sold 896,980 units.
GM has already ended its long relationship with Tiger Woods. As Conan O’Brien said, “When asked why, a GM spokesman said, “Tiger Woods is successful, competitive, popular . . . and that’s just not us.’”
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