Someone who is not prepared to give their name/nickname nor an email address or blog/site to get back in touch is probably worried of the repercussions of their wayward commentary and thus trying to hide – Not a great role model for interactive media.

Anyway, with regard to the main topics Paran highlighted in his article, he is spot on.

Of course he is pushing the agenda hard given that he works in the industry but here’s the deal: SOMEONE HAS TO OR THINGS WILL NEVER MOVE FORWARD.

Yes, Paran stands to benefit if agencies and advertisers acted on every word he writes BUT so do the agencies and advertisers themselves.

Joking?’s point on rich media is laughable – after all, what is rich media?
I would argue vehemently that if something is rich in relevance, interactivity and engagement, like mobile, then it will be perceived more positively by the audience than something that is only rich in creativity/aesthetics.

Joking? – You need to get involved in mobile and form your opinions from there rather than mumbling criticism from the sidelines. You’re either on board with every single one of US or you are a small part of everybody else, your choice.

FYI – I have never met Paran nor do I have anything to do with JumpTap. With this said, my career is heavily entrenched within interactive communication including mobile and I am a commentator on anything ad-funded.

You can check out more of my thoughts and musings at http://www.adfundal.com – You can also easily get in touch through my blog

Onwards and upwards,

Al