ValueClick’s Mediaplex Unveils Targeting Suite

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behavioral_soup_feature.jpgADOTAS – Mediaplex, ValueClick’s technology arm, has released its Dynamic Behavioral Targeting suite, the company said. The suite was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve one-to-one messaging.

The solution aims to enable clients to determine who they want to target based on previous behavior and then deliver the most relevant message to those individuals immediately. The suite also includes dynamic optimization, dynamic rich media creative, and reporting to further improve the performance of client marketing programs.

“Our clients understand the value of one-to-one messaging for developing deeper relationships and creating customer loyalty, but are increasingly challenged because these programs can be time-intensive and cost-prohibitive,” said Ann Hoey, general manager of Mediaplex. “Our dynamic behavioral targeting suite empowers clients with the tools they need to achieve tailored messaging while eliminating wasteful marketing spend.”

“Through the application of Mediaplex’s dynamic messaging technology we are able to ensure our clients that the pricing in their advertisements is always accurate and inventory they are promoting is always available,” said Irene Zalami, Account Director of Web Liquid. “The latest enhancements to dynamic messaging will go a long way toward guaranteeing a positive user experience as well as allowing us to deliver high conversion rates.”

ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com.

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