Comments on: Social Media Marketing and Convergence http://www.adotas.com/2008/12/social-media-marketing-and-convergence/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Deborah Johnson http://www.adotas.com/2008/12/social-media-marketing-and-convergence/#comment-706358 Deborah Johnson Tue, 30 Dec 2008 13:24:51 +0000 http://www.adotas.com/2008/12/social-media-marketing-and-convergence/#comment-706358 Any thoughts on Vzillion? Any thoughts on Vzillion?

]]> By: Fritz Désir http://www.adotas.com/2008/12/social-media-marketing-and-convergence/#comment-706329 Fritz Désir Tue, 30 Dec 2008 12:19:57 +0000 http://www.adotas.com/2008/12/social-media-marketing-and-convergence/#comment-706329 Also in total agreement but lest not forget that we're talking about MARKETING as opposed to just ADVERTISING. Brands that seek to explore the full spectrum of what is possible (staff recruitment, evangelist harnessing & development, crowdsourced ideation, info delivery, customer service/retention, etc) via social networks and social media at large will win, those that don't... well their examples are littered all over the web. That's my .02 Happy Marketing in 2009! Also in total agreement but lest not forget that we’re talking about MARKETING as opposed to just ADVERTISING. Brands that seek to explore the full spectrum of what is possible (staff recruitment, evangelist harnessing & development, crowdsourced ideation, info delivery, customer service/retention, etc) via social networks and social media at large will win, those that don’t… well their examples are littered all over the web. That’s my .02

Happy Marketing in 2009!

]]> By: Ari Herzog http://www.adotas.com/2008/12/social-media-marketing-and-convergence/#comment-704465 Ari Herzog Sat, 27 Dec 2008 05:50:24 +0000 http://www.adotas.com/2008/12/social-media-marketing-and-convergence/#comment-704465 I was nodding through the whole of the above until your last sentence: "Specific tactics that will work include socially activated ads where brands find ways to scale digital word of mouth marketing and branded apps that engage users in a way not possible without the social networks." You have it backward. Customers are already engaged. The companies and their brands are not engaged, so the goal is for companies to engage users. I was nodding through the whole of the above until your last sentence:

“Specific tactics that will work include socially activated ads where brands find ways to scale digital word of mouth marketing and branded apps that engage users in a way not possible without the social networks.”

You have it backward. Customers are already engaged. The companies and their brands are not engaged, so the goal is for companies to engage users.

]]> By: Social Media Marketing and Convergence » Adotas | organicsocialmedia http://www.adotas.com/2008/12/social-media-marketing-and-convergence/#comment-704384 Social Media Marketing and Convergence » Adotas | organicsocialmedia Sat, 27 Dec 2008 02:49:39 +0000 http://www.adotas.com/2008/12/social-media-marketing-and-convergence/#comment-704384 [...] Read more here:  Social Media Marketing and Convergence » Adotas [...] [...] Read more here:  Social Media Marketing and Convergence » Adotas [...]

]]> By: Social Media Marketing and Convergence » Adotas | thesocialmediasecrets http://www.adotas.com/2008/12/social-media-marketing-and-convergence/#comment-704284 Social Media Marketing and Convergence » Adotas | thesocialmediasecrets Fri, 26 Dec 2008 23:50:04 +0000 http://www.adotas.com/2008/12/social-media-marketing-and-convergence/#comment-704284 [...] See the original post here: Social Media Marketing and Convergence » Adotas [...] [...] See the original post here: Social Media Marketing and Convergence » Adotas [...]

]]> By: Tony Estigoy http://www.adotas.com/2008/12/social-media-marketing-and-convergence/#comment-704199 Tony Estigoy Fri, 26 Dec 2008 21:25:51 +0000 http://www.adotas.com/2008/12/social-media-marketing-and-convergence/#comment-704199 You have hit the proverbial nail on the head. As a social media marketer(20+ years of traditional marketing) I am truly excited about the marketing opportunities available to us through the great tools found on the Web. Social media IS the player in marketing and if businesses aren't getting into the game they will get passed by. Traditional marketing will be dead in 10 years. Tony Estigoy You have hit the proverbial nail on the head. As a social media marketer(20+ years of traditional marketing) I am truly excited about the marketing opportunities available to us through the great tools found on the Web. Social media IS the player in marketing and if businesses aren’t getting into the game they will get passed by.

Traditional marketing will be dead in 10 years.

Tony Estigoy

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