ADOTAS — Some predictions from Patrick Lopez, CMO of Vantrix, and Michael Lazerow, CEO, Buddy Media.
Lopez: “2009 will be the year of convergence: The promise of next generation networks lies in rich multimedia services that can be delivered across three screens.
The mobile content landscape is changing rapidly and carriers are trying to keep pace, deliver value-added services to customers and find new ways to monetize content and services (most notably through mobile advertising). With so many forces in play, the most successful network providers will be those that are able to extract increased revenue by offering a blended multimedia experience such as a mix of mobile video, mobile TV, video on-demand and user-generated multimedia content. They must shift their attention to a convergence strategy, focusing on delivering multimedia content across technologies and devices with very high levels of viewing quality. Creating an ecosystem of services delivering a seamless user experience on PC, mobile and TV screens will be the key differentiator and catalyst of incremental revenue generation. A blended multimedia experience will be greater than the sum of its parts.”
Lazerow: “Social media marketing is coming to a head. Despite the noise, marketers can no longer ignore the 500 million people globally who are on social networks. 2009 will be the breakthrough year in which agencies and brands identify tactics that work to engage people on the social networks. With the launch of VivaKi’s REAL Social Suite and other organized efforts by agencies to explore and supercharge social advertising, brands will be lead to into social for the first time, or expand their social marketing efforts if they are currently in market. Specific tactics that will work include socially activated ads where brands find ways to scale digital word of mouth marketing and branded apps that engage users in a way not possible without the social networks.”
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