http://www.adotas.com/2008/12/small-business-survival-geographical-targeting-audience-intent/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2008/12/small-business-survival-geographical-targeting-audience-intent/#comment-694077 Michele Fri, 05 Dec 2008 23:26:24 +0000 http://www.adotas.com/2008/12/small-business-survival-geographical-targeting-audience-intent/#comment-694077 I think it is a whole new ball game out there when it comes to advertising. The old models don't work anymore and new ones need to be created. The analogy I use is the current US economy. The Feds were using models from the 30's & 40's during inflationary growth; Greenspan admits he had no new models. I have to say, with all the brain trust economists have today, couldn't they have thought of a few new models to avoid this downturn? I want to see some new models instead of trying to fit small business advertising into old models based on concepts of the past. I think it is a whole new ball game out there when it comes to advertising. The old models don’t work anymore and new ones need to be created. The analogy I use is the current US economy. The Feds were using models from the 30′s & 40′s during inflationary growth; Greenspan admits he had no new models. I have to say, with all the brain trust economists have today, couldn’t they have thought of a few new models to avoid this downturn? I want to see some new models instead of trying to fit small business advertising into old models based on concepts of the past.

]]> http://www.adotas.com/2008/12/small-business-survival-geographical-targeting-audience-intent/#comment-693968 blah Fri, 05 Dec 2008 16:28:44 +0000 http://www.adotas.com/2008/12/small-business-survival-geographical-targeting-audience-intent/#comment-693968 that's absurd, a fixed rate means you can budget accordingly; variable rates mean they can be changed at any time if the advertiser thinks you'll pay the difference. I've heard tons of stories of places that do per-click claiming to have brought businesses massive amounts of speciously documented traffic and then charging them for it. Flat rate is the way to go. that’s absurd, a fixed rate means you can budget accordingly; variable rates mean they can be changed at any time if the advertiser thinks you’ll pay the difference. I’ve heard tons of stories of places that do per-click claiming to have brought businesses massive amounts of speciously documented traffic and then charging them for it. Flat rate is the way to go.

]]> http://www.adotas.com/2008/12/small-business-survival-geographical-targeting-audience-intent/#comment-693647 Hudey Thu, 04 Dec 2008 19:44:25 +0000 http://www.adotas.com/2008/12/small-business-survival-geographical-targeting-audience-intent/#comment-693647 This article doesn't mention our technology, but it's as if this article was written about it. iPromote.com offers exactly what Jean-Eric is suggesting: geo-targeted display advertising on a cost-per-click basis with no fixed monthly fees. This article doesn’t mention our technology, but it’s as if this article was written about it. iPromote.com offers exactly what Jean-Eric is suggesting: geo-targeted display advertising on a cost-per-click basis with no fixed monthly fees.

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