Random Predictions
ADOTAS — Today’s forward looking thoughts come from Glenn Pingul, VP of Marketing for Mixpo, a Seattle-based online video advertising company that works with many of the nation’s leading publishing and media outlets.
“In looking toward 2009, measurement, cost and transparency of both will be more important than ever during these challenging economic times,” said Pingul. “Accordingly, those ad types that can provide the high levels of measurement and transparency that advertisers demand will be best-suited to survive and thrive in the New Year and beyond. We believe advertisers won’t stop advertising, just reallocate to forms that they see clear performance from.”
Pingul added, “For example, in looking at a typical online video ad campaign, no longer are we only talking about counting impressions, but we have to empower advertisers with much more, such as where the consumers are geographically, how long they view a given ad, when they actually respond or take action around that same ad, what can be done to optimize the ad for better performance, and more. The interactivity afforded with video and the measurement capability of the internet make for a powerful combination for any advertiser, especially small and mid size ones that are more reliant on driving direct response and measurable results.”
Express your opinion, comment below.
Reader Comments.
Glenn,
Your very short article is more like a comment, and not much for random predictions?
Maybe you are like most people these days, the less predictions about the future, the smarter you are!
Good video streaming in 2009.
John
John,
Actually, the short comments were my idea. I have some articles coming by others as well. Glenn was kind enough to send some quotes.
thanks
Edward
Adotas Senior Editor
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