Pangea Adds Performance Features to Quibblo
ADOTAS – Online quiz shop Pangea Media has updated its Quibblo.com site with new features, greater targeting and performance capabilities aimed at improving user experience and advertiser returns, the company said.
“We pride ourselves on offering the best possible user experience, while also providing compelling results for our advertisers, said Seth Lieberman, CEO, Pangea Media. “With these new features, we have taken a great site and made it even better. We’ve added more ways for users to interact with and share content, resulting in increased engagement and greater interaction with our advertisers’ brands.”
Highlighted features include:
• Yahoo! Buzz. Quibblo users can propel their favorite quizzes to the Yahoo! home page by using the “Buzz Up” button on Quibblo. Advertisers can see what is most popular and then use this information for their own marketing strategies.
• Virtual Gifting. Quibblo users can now send and receive virtual gifts including images, puzzles, accessories for avatars and ringtones by taking advantage of Pangea’s partnership with Viximo. Advertisers can create custom gifts and send them to their target market.
• Collaborative Polling. Unique to Quibblo, this feature allows any number of sites/blogs/publishers/users to run or repost the same poll or quiz and then aggregate the results from the network of sites. The result is a truly “borderless” Web experience as content moves beyond the Quibblo Website and Pangea Network to other places not formally affiliated with Quibblo.
• Badges. Users can create photo badges for quizzes, and post badges to their Quibblo profile, social networking page, or blog. Marketers can create custom badges featuring products, characters, messages, etc. which they can then distribute, or allow to be distributed virally, as part of an advertising campaign.
Pangea Media bills itself as a casual entertainment and online advertising company that uses the power of quizzes to bring consumers and marketers together.
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