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OpenX:Ad Server Explosion

Written on: Dec 15, 2008
Author: Sarah Novotny |
: Share; OpenX:Ad Server Explosion

ADOTAS — Free and simple seems to be working for OpenX.

According to the company, its software served over 300 billion ad impressions, while its Hosted product has more than 1 billion monthly ad impression run rate. The ad server manages the advertising on over 100,000 websites in more than 100 countries.

Published under GPL, the company makes money on professional services to its publishers, sells premium support packages and enterprise-level Hosted accounts. A fourth revenue stream being tested is OpenX Market, a monetization platform where advertisers and publishers can partner up with each other.

OpenX has raised around $20.5 million in funding from Accel Partners, Index Ventures, First Round Capital, Mangrove Capital Partners and O’Reilly AlphaTech Ventures.

– Express your opinion, comment below.

Reader Comments.

large voluem of small sites with low traffic. Completely useless for mid size ad network. Cute interface poor performance.

nothing personal.
Oscar.

Posted by Oscar | 7:12 pm on April 6, 2009.

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