OpenX:Ad Server Explosion
ADOTAS — Free and simple seems to be working for OpenX.
According to the company, its software served over 300 billion ad impressions, while its Hosted product has more than 1 billion monthly ad impression run rate. The ad server manages the advertising on over 100,000 websites in more than 100 countries.
Published under GPL, the company makes money on professional services to its publishers, sells premium support packages and enterprise-level Hosted accounts. A fourth revenue stream being tested is OpenX Market, a monetization platform where advertisers and publishers can partner up with each other.
OpenX has raised around $20.5 million in funding from Accel Partners, Index Ventures, First Round Capital, Mangrove Capital Partners and O’Reilly AlphaTech Ventures.
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Reader Comments.
large voluem of small sites with low traffic. Completely useless for mid size ad network. Cute interface poor performance.
nothing personal.
Oscar.
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Recent Comments
- Durk Price: This is one early adoption I would do!
- Rolv Heggenhougen: Companies invest a great deal in their website which in many cases is their only
- docreiss: I find it interesting that the author ("Bob") indicates the reader may have the "patients"
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
