Online Video Shifting to TV Screens
ADOTAS – These days, more consumers watch online video on their PCs, but more and more users are migrating to the TV screen to get their video fix, ABI Research reports. The trend will help drive overall adoption, as the number of online video viewers grows from 563 million at the end of 2008 to 941 million by 2013, ABI speculates.
“All stakeholders in the online video ecosystem are eyeing the living room,” says ABI’s research director Michael Wolf. “With the continued adoption of network-connected video game consoles, the porting of popular online video services such as Hulu and Netflix onto third party consumer electronics devices, and network operators’ growing interest in over-the-top video, we see this market for TV-displayed online video continuing to grow.”
“There is a continued maturation in the various advertising models for online video,” continues Wolf. “At the same time, hybrid models such as those offered by Netflix’s instant viewing service or pay models such as Apple TV will also grow in importance. Also, while the economic environment will have some negative near-term impact on online video advertising CPMs, ABI Research sees overall viewing of online video growing over the next few years as it is a fairly resilient and somewhat counter-cyclical form of low-priced entertainment.”
ABI Research is a market research firm focused on the impact of emerging technologies on global consumer and business markets.
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