ADOTAS — That’s in page views, according to a study by online media-research company ContentNext.
As the print side implodes, publisher, journalists and advertisers grasp on to the hope that web news can pull in enough eyeballs to make a profit, pay salaries and sell goods. According to ContentNext, at least for the Times, 1.3 billion page views a month could bring in about $300 million in ad revenue a quarter, similar to what is expected this Q4, if the operation moved to online only.
Organizations, such as the Huffington Post, which doesn’t pay writers, Daily Kos and Drudge, can flourish on a smaller piece of the pie.
But I think the calculation is flawed. If the Times goes web only, they won’t need to generated as much, because its cost will be appreciably lower. And Time has credibility that Huffpost, Kos and Drudge have never come close to and that increases the value to advertisers.
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