New York Times Dumps Boston Red Sox
ADOTAS — With advertising revenue slowing at the New York Times, it’s unsurprising that it now intends to sell its stake in the Red Sox.
I didn’t understand at the time why they got involved with the baseball team. But as Henry Blodget notes, in light of its financial difficulties, the Times made a solid investment that could make them $166 million or more, with other assets, Boston Globe, About.com, in line to be sold as well.
The Times will survive, but on a smaller scale and with thinner margins. They are innovative online and still produce top quality content. Those are the things that will attract millions of readers and therefore advertisers. (Hopefully)
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Reader Comments.
The New York Times seems to be positioning itself to do more than survive. It is evolving into the world’s most remarkable story teller. Combine this power of narrative with what might be the world’s most consistently high-quality reporting, writing, editing, and photography, and you have what could be the the most compelling brand of content anywhere.
Top Quality content?
–the most incredibly biased coverage ever seen in political coverage during the 08 campaign
–publishing a fake letter from the mayor of Paris re: Caroline Kennedy without verification?
If this is top quality content, say good bye to the print media.
If they were smart, the Times would have sold the paper and bought the Yankees as well as the Red Sox.
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