New York Times Ad Revenue Slides


nytimes1.jpgADOTAS — More people spent time reading it, but brands spent less money on it.

 The New York Times released its November revenue numbers, and here are the (less than sparkling) highlights:

– Revenue was down 13.9%, an acceleration from October’s 9.4% drop.
– Ad revenue was down 20.9%, an acceleration from October’s 16.2% drop.
– Internet ad revenue and overall Internet revenue actually declined in November, down 3.8% and 2.6%, respectively.

But it’s not all bad.  Despite my gentle digs, it’s still the best paper in the country. It’s circulation is up. It had 55.0 million unique visitors in the United States in November 2008, up about 11% from 49.6 million unique visitors in November 2007. Also according to Nielsen Online, had 20.9 million unique visitors in November versus 18.9 million in November 2007, up about 10%, and was the No. 1 newspaper Web site.

— Express your opinion, comment below.



Please enter your comment!
Please enter your name here