New York Times Ad Revenue Slides
ADOTAS — More people spent time reading it, but brands spent less money on it.
The New York Times released its November revenue numbers, and here are the (less than sparkling) highlights:
- Revenue was down 13.9%, an acceleration from October’s 9.4% drop.
- Ad revenue was down 20.9%, an acceleration from October’s 16.2% drop.
- Internet ad revenue and overall Internet revenue actually declined in November, down 3.8% and 2.6%, respectively.
But it’s not all bad. Despite my gentle digs, it’s still the best paper in the country. It’s circulation is up. It had 55.0 million unique visitors in the United States in November 2008, up about 11% from 49.6 million unique visitors in November 2007. Also according to Nielsen Online, NYTimes.com had 20.9 million unique visitors in November versus 18.9 million in November 2007, up about 10%, and was the No. 1 newspaper Web site.
– Express your opinion, comment below.
Reader Comments.
- Pingback from National Ad Networks and Saving Journalism » Adotas
Despite my gentle digs, it’s still the best paper in the country.
Faint praise.
- Pingback from New York Times Dumps Boston Red Sox » Adotas
- Pingback from New York Times Succumbs » Adotas
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising March 17th 2010 ADOTAS – AppNexus announced the launch of its advanced ad [...] more »
- Discovery Communications Partners With Pointroll to Launch DIG@TORIAL March 17th 2010 ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has [...] more »
- Evolve Umbrella Planted in the Pub Garden March 17th 2010 ADOTAS – Marvel is a great brand and Marvel.com is [...] more »
- Google and China Continue High Risk Chess Game March 17th 2010 ADOTAS – Chinese firms selling advertising space on Google’s search [...] more »
- Muddy Waters for The FCC’s New Plan March 17th 2010 ADOTAS -Tuesday the FCC relased a plan with over 200 [...] more »
- To Pay, or Not To Pay March 17th 2010 ADOTAS – Only one in five U.S. consumers is willing [...] more »
- Rebranded Image Space Media Revamps Pub Interface March 16th 2010 ADOTAS – No one at in-image advertising service Image Space [...] more »
Features
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
- Nickster: How about we just vote out all of these socialist big government politicians and take
