MediaCom London Begins Mobile Ad Campaign
ADOTAS — MediaCom London launched a third-party-served mobile ad campaign today.
The company used Eyeblaster Ad Campaign Manager to serve ads across the Nokia Media Network. The campaign, promoting the latest services from mobile operator T-Mobile, spans across multiple mobile and online publishers. Channel Connect for Mobile, a new offering from Eyeblaster, allows agencies and advertisers to integrate mobile into the digital marketing mix, making mobile campaigns easier to plan, create, execute and measure alongside other channels.
“The lack of integrated analytics and ad serving for agencies has been a looming concern for scaling mobile advertising,” said Stefan Bardega, Director of Digital at MediaCom. “Third-party ad serving was really what drove the growth of web advertising, and the emergence of Eyeblaster ACM and Channel Connect for Mobile represents a similar milestone in mobile advertising.”
MediaCom is one of the world’s largest media communication specialists, with billings exceeding $17 billion and 111 offices in 86 countries.
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