Layoffs By Any other Name Are Still …


jobs_small.jpgADOTAS — Restructuring, reorganization, resizing or whatever they decide to call now continues.

Digitas announced it would cut about 2 percent of its 2,100 employees based in the U.S, while CBS, according to Tech Crunch, has laid off about 275 employees. Lycos Europe annouced it was liquidating its assets, and Alcatel-Lucent, the struggling telecommunications equipment maker, said that it would cut 1,000 jobs.

In later rather than sooner news, Leverage Inc, a holiday gift card management company, laid off its entire staff last Friday. And another round of layoffs we missed last week was at Exponential, which runs the TribalFusion ad network, which laid off about 8 percent of its staff.

An ex-emloyee, admittedly disgruntled, emailed us and said that “( CEO and founder Dilip DaSilva) does not understand the value of human capital and that, like in war, it is not the technology that wins the fight but the talent of the people behind the machinery and their will to succeed not matter what the cost.”

DaSilva told Gigaom that “We decided to be proactive and make adjustments in anticipation of a downturn in the economy and advertising for 2009.” Exponential, launched in 2001, is still an independent company and has taken no venture capital backing. According to DaSilva, it’s also been profitable for the last seven years.

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  1. Leverage, Inc., confirms a staff layoff earlier this month. This painful but temporary measure was taken to help the company focus operations in a very difficult economy. With an increasing number of high-profile retail and manufacturing bankruptcies, companies big and small are being urged by the investment community to make difficult cost cuts.

    This layoff was regrettable, but necessary, to ensure our ability to continue to provide the high level of service and support that our customers and partners have come to expect. We have extended everyone affected by the layoff an offer to work with us on a contract basis as needed since the holidays are a very busy time for the company. While the layoff does have an effect on the pace of our overall development, the site is alive and healthy, it has more features than ever, and new features will continue to roll out over the next weeks and months.

    Leverage’s online gift card, loyalty, and promotional services continue to deliver industry-leading value, convenience and protection for consumers, and provide a unique marketing opportunity that maximizes ROI for our merchant partners. In addition, investors continue to view Leverage and its unique business model as strong and viable. We expect to receive our next round of funding in Q1 2009, at which time we anticipate an even more rapid expansion of our operations.


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