ADOTAS — I won’t be the Grave Dancer, because I know too many people in the print world.
But ith the implosion of the newspaper industry happening quicker than even I thought, advertisers still need to find a place to…you know..advertise. Some are saying the newspaper advertising market is the “worst in the history.” Despite the analog dollars for digital dimes, there are opportunities rising out of the ash heap. Even Google is trying to squeeze out every booze penny it can.
Things though will be rough for a little longer, as Martin Sorrell, the chief executive at WPP, told the New York Times:
“The real world won’t change for the better till 2010, when greed has overcome fear yet again.”
Not exactly Churchill, but good enough.
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