Great Advertising Prosperity
ADOTAS — I don’t know why anyone called it the Great Depression, shouldn’t it be the Sucky Depression?
I’m not a person who leans toward optimism, and this doesn’t help. Now I find out that overall advertising spending started to fall in 2007. With this expected to continue in 2009, though online ad spending is expected to see some growth, this would be the first three-year decline since the Great Depression.
I always hear that this is just one, albeit steep, downturn in the business cycle and eventually pent-up demand will erupt, and the glory days will return. Somebody should tell consumers and advertisers that.
Reader Comments.
If by glory days you mean “advertisers frittering away millions in untraceable money”, I doubt it. OTOH, we’ll have to see how people with a product or service react to shrinking sales, more marketing not less may be the key for some companies.
Random Guy,
Actually, since we’re dependent on ads, frittering ad dollars sounds fun. Having said that, what do you mean by more marketing? If you mean better targeted ads, I’m with you. If you mean finding different paths of engagement, I’m with you.
But if more just means more, eh.
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