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FORRESTER’S PERSONA CREATION WORKSHOP – 12/03/08

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Sarah Novotny  |

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FORRESTER’S PERSONA CREATION WORKSHOP – 12/03/08

FORRESTER’S PERSONA CREATION WORKSHOP
Date: 12/03/08
Location: Cambridge, Mass.
Description: Design teams can use personas to focus on the essential content and function for the most important user groups. Personas start where market segmentation models end and the most effective are based on a direct study of individual users. This Workshop will teach you what goes into the creation of a valid persona, how to spot a flawed persona, and where to find vendors that create high-value personas.
Website: http://www.forrester.com/events/bootcamps
Contact:Forrester Events, 617.613.5905
events@forrester.com

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