ESPN Wants the Casual Fan

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espn.jpgADOTAS — ESPN.com has long been the place to go for fanatic sport fans, but now the Walt Disney-owned site wants the casual fans as well.

The site has redesigned its site, now in beta, to make it less cluttered and user friendlyand therefore advertiser friendly. The old design was jammed pack with links, videos and photos, (which I actually liked) as well as revamping its search functions (which actually did suck).

According to the NY Times, it will give advertisers options for displaying messages, and next month it introduce a new video advertising option specifically with movie studios in mind.

“If we are frustrating people, they’re not going to spend as much time as we want on the site,” John Skipper, ESPN’s executive vice president for content, told the Times. “There can be a thing as too much.”

Users will also be able to customize their pages such as scores.

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