Viacom wants to slightly up its fee for every subscriber that Time Warner Cable has. TWC reports more than 13 million. A three-year deal is expiring, and Viacom said it will pull its content at midnight if a deal is not struck.
“Their content is no more valuable on the first of January than it is today, especially because they are putting most of their top-rated content on the Web for free.” Alex Dudley, TWC spokesman, told the WSJ. “Their business model is failing, so they’re trying to prop it up on our customers’ backs.”
Either hilariously, or pathetically, Viacom has launched an ad campaign about the fees, with one showing a teary-eyed Dora with the words, “Why is Dora crying?” The ads urge subscribers to complain as well as suggesting to drop the provider and go to competitors.
With most of the interesting Viacom product, such as Comedy Central, online for free and kiddie cartoon dvds cheap, I have a hard time believing that many will drop TWC because they can’t watch SpongeBob on TV for the upteenth time. Then again, I don’t have kids.
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