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Coupon Sites Hit the Mother Lode

Written on: Dec 17, 2008
Author: Kathleen |
: Share; Coupon Sites Hit the Mother Lode

ADOTAS – Coupons sites are seeing a surge in traffic thanks to the economy, comScore reports. In November, traffic was up 32% to 35.6 million compared to October.
Eversave.com led the category with 8.6 million visitors (up 20% from the previous month). BlackFriday.info also saw strong gains, jumping nearly 1,500% to 5.5 million visitors in November, as shoppers planned their Black Friday purchases.

“The current economic situation has caused retailers to slash prices and offer highly attractive offers, such as free shipping, to appeal to cost-conscious Americans this holiday season,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “With budgets a top concern for consumers, the ability to conveniently search the Web to find the best prices has become an increasingly important part of the holiday shopping buying process, for both online and offline purchases.”

As Americans started their holiday shopping, toys grew 24% to 31.3 million visitors during the month, led by Toysrus Sites with 15.4 million visitors (up 65%), Barbie with nearly 4 million visitors (up 15%), and KB Toys with 2.6 million visitors (up 119%).

Black Friday and Cyber Monday deals spurred growth at Retail – Department Stores, which soared 20% to 80 million visitors during November. Walmart.com captured the top position in the category with 44 million visitors, an increase of 50% from October. Target Corporation rose 26% to more than 39 million visitors, followed by JCPenney Sites with 18 million visitors (up 39%) and Sears.com with 16 million visitors (up 76%).
With hot electronic items like the Nintendo Wii, iPods and Garmin navigation systems appearing on holiday gift lists, the Retail – Consumer Electronics category increased 17% to 55.8 million visitors. BestBuy.com led the category with nearly 20 million visitors, a gain of 66% from the previous month. Circuit City Stores, Inc. followed in second with 15.4 million visitors (up 42%), while Walmart Electronics captured the #3 position, more than doubling to 9.5 million visitors.

In general, Google led the charge with 147 million visitors, followed by Yahoo! Sites with nearly 144 million visitors and Microsoft Sites with 123.5 million visitors. The holiday shopping season caused several retailers to gain in the ranking including, Amazon Sites (up one spot to #8 with 63.5 million visitors), Wal-Mart (up seven spots to #15 with 47.4 million visitors) and Target Corporation (up six spots to #18 with more than 39 million visitors).

comScore’s Ad Focus ranking has Platform-A taking top billing with *90% of the 190.8 million Americans online. Yahoo Network followed reaching 86% and Google Ad Network captured the third position reaching 84% of Americans online. Traffic Marketplace moved up two spots to the sixth position reaching 75% of online visitors, while MSN-Windows Live jumped four spots to #19 reaching 59% of Americans.

*Corrected percentage.

– Express your opinion, comment below.

Reader Comments.

One of those coupon sites is CheapTweet (http://cheaptweet.com). It has thousands of deals and coupons from hundreds of online and physical stores.

Posted by Jenn | 11:05 am on December 17, 2008.

I use this site and I love it: http://www.RedeemCoupon.com/ – Kudos to creators for creating such a wonderful site.

Posted by Pam | 12:40 pm on December 17, 2008.

Retailmenot.com is pretty good. As well as NextCoupons: http://www.nextcoupons.com

Posted by Timothy | 2:12 pm on December 17, 2008.

OK, kids. Enough with the coupon promotion comments. How about some informative comments instead.
Adotas senior editor

Posted by Edward | 2:27 pm on December 17, 2008.

Interesting stuff. However, a bit confused: Could there be a digit missing in reference to Platform-a?

“…comScore’s Ad Focus ranking has Platform-A taking top billing with 1% of the 190.8 million Americans online. Yahoo Network followed reaching 86% and Google Ad Network captured the third position reaching 84% of Americans online.”

Thanks–

Posted by JoAnne | 2:52 pm on December 17, 2008.

JoAnne,
You get a gold star for catching it. It’s fixed now.
thanks

Posted by Edward | 3:20 pm on December 17, 2008.

Some retail shops that welcome coupons offer a counter exactly where you can actually take your undesirable coupons for other people today to make use of. At the similar time you’re welcome to choose up a variety of coupons other people have left to create your personal purchases. You can find fantastic coupon organizers that you are able to use like a mini filing program. You could categorize the coupons by the listed areas together with generate some of one’s own categories. This may reduce the amount of time you spent going by way of them though that you are shopping.

Posted by korting | 6:28 am on December 15, 2010.

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