Clicking Ads to Click Ads
ADOTAS — I rarely click on ads. But if I did and was then taken to other ads that I had to click again, I would become quickly annoyed and move on.
So I’m not sure why Ask.com does this, though I’m sure it makes them money. Search Engine Land explains:
“Rather than promoting its own product (as with the Cashback example), or drumming up some incremental searches for its site (as with the apples example, or by saying something like “New Hampshire Hotels? Try Ask.com For Better Results”), Ask is using specific text to make you think you can conduct and conclude a purchase at their web site, when you cannot. Instead, what you are far more likely to do is click on a Google ad that Ask carries, earning Ask money (and almost certainly more money than they paid to get your click from Google).”
Profitable, but irritating as well.
— Express your opinion, comment below.
Update: The Company says it was a mistake. Comment below.
Reader Comments.
We wanted you to know that this was an isolated incident that was incorrectly managed by one of our SEM agencies. We’ve already taken proactive steps to eliminate it and to ensure that this doesn’t occur again. Our policy is to have our ad creative provide a clear and accurate description of the search results that are generated for each and every query. Thanks, Jennifer
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