Broadway Shows and Viral Marketing
ADOTAS — Viral marketing has come to the Great White Way, but how helpful it will be to a battered industry is unclear.
Advertising for broadway shows has largely relied on strong word of mouth, reviews and comforting connections to popular movies, such as the Lion King. While shows have long had websites and interactive components, some now are also including web videos on YouTube, hoping for them to catch on with younger demographics.
I also found the stated difference in the Times article between viral marketing and word of mouth interesting, “… spread word of mouth among Internet users, a concept known as viral marketing.” Viral seems to be managed by the seller, the other the potential buyer. But I could be splitting hairs.
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