AOL Bets on Bebo for Turnaround
ADOTAS – The beleaguered AOL is turning to its social network Bebo to help it give its business a much-needed boost, according to a report in The Wall Street Journal.
AOL bought Bebo in March for $850 million, which some on in the industry considered an extraordinarily high price for a vehicle that hasn’t exactly been churning out streams of advertising revenue. Time Warner (AOL’s parent company) even said as much, calling it the “riskiest” buy the company made in 2008.
Today, Bebo announced plans to pump up revenue by leveraging AOL’s IM users (roughly 124 million strong) to use Bebo’s Social Inbox – a content aggregator that provides users with access to email from Yahoo, Google, AOL and more; feeds from outside sites like Twitter and YouTube and a tool that recommends TV shows, online videos and music based on user data, the Journal reports.
Despite the company’s ambitious plans, skeptics aren’t convinced.
“Who has done a good job at monetizing any social-networking site yet?” Steve Kerho, vice president of analytics, media and marketing optimization at Organic, a digital-marketing firm owned by Omnicom Group, asked the Journal.
– Express your opinion, comment below
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- ATT Senior Product Marketing Manager- Atlanta, GA
- Lead Online Marketing Manager eCommerce
- ATT Senior Marketing Manager, Healthcare, Bedminis
- Communications Fellow
- Sr Director, Marketing Services
Recent Comments
- Durk Price: This is one early adoption I would do!
- Rolv Heggenhougen: Companies invest a great deal in their website which in many cases is their only
- docreiss: I find it interesting that the author ("Bob") indicates the reader may have the "patients"
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
