Adotas

Where media buyers start online







News

AOL Bets on Bebo for Turnaround

Written on
December 10th 2008
Author
by Kathleen  |
Feed
   XML Feed

aol.jpgADOTAS – The beleaguered AOL is turning to its social network Bebo to help it give its business a much-needed boost, according to a report in The Wall Street Journal.

AOL bought Bebo in March for $850 million, which some on in the industry considered an extraordinarily high price for a vehicle that hasn’t exactly been churning out streams of advertising revenue. Time Warner (AOL’s parent company) even said as much, calling it the “riskiest” buy the company made in 2008.

Today, Bebo announced plans to pump up revenue by leveraging AOL’s IM users (roughly 124 million strong) to use Bebo’s Social Inbox – a content aggregator that provides users with access to email from Yahoo, Google, AOL and more; feeds from outside sites like Twitter and YouTube and a tool that recommends TV shows, online videos and music based on user data, the Journal reports.

Despite the company’s ambitious plans, skeptics aren’t convinced.

“Who has done a good job at monetizing any social-networking site yet?” Steve Kerho, vice president of analytics, media and marketing optimization at Organic, a digital-marketing firm owned by Omnicom Group, asked the Journal.

– Express your opinion, comment below



Reader Comments.

No comments yet

Leave a Comment

Add a comment

Tags: , , , , , , and
Article Sponsor

More News



Latest News

Get the adotas widget

News Archive

  • Does the iPhone need to divorce ATT?
    Loading ... Loading ...

Polls Archive

Spotlight

Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...


Adotas Partnership