YouTube To Sell Search Ads
ADOTAS – Google is applying its winning ad-selling formula (selling ads against search results) with its financially challenged child, YouTube, according to a report in The New York Times.
The Internet titan is going to sell space on YouTube’s search-results pages to advertisers – a boon for both advertisers and those that want to promote their videos. Advertisers and video makers are able to bid on keywords and the promoted videos (they’ll appear on the right side of YouTube search results pages, a la Google.com, along with an image and text). Advertisers are charged when viewers click on the ad.
As with Google.com, ads show up based on bids and keyword relevance.
According to comScore, YouTube had the third-highest number of search queries in September, right behind Google and Yahoo.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Latest News
- CES Revelations January 8th 2009 ADOTAS — No earth shattering news at CES, but here [...] more »
- Microsoft Snatches Verizon and Dell January 8th 2009 ADOTAS — Microsoft signed deals with Verizon and Dell, as [...] more »
- Small Businesses Battered January 8th 2009 ADOTAS — The pain caused by the spiraling economy may [...] more »
- Microsoft - Again - Rejects Yahoo Bid January 8th 2009 ADOTAS — Steve Ballmer, once again, says that there is no [...] more »
- Apple Of My Eye…and OS January 8th 2009 ADOTAS — Apple might be dealing awkwardly with Steve Jobs’ [...] more »
- Email Marketing January 8th 2009 ADOTAS — Erick Mott, communications director for Lyris, gives some [...] more »
- UGO Entertainment Buys 1UP January 7th 2009 ADOTAS — UGO Entertainment, a unit of Hearst Corporation, is [...] more »
Features
- Affiliate Summit Flourishes January 8th 2009
- Honesty Is A Great Marketing Policy January 7th 2009
- Interactive Advertising Cometh January 6th 2009
- Fighting Fraud and Saving Money January 5th 2009
- Mochi Media’s Online Gaming World January 2nd 2009
Reader Favorites
Classifieds
Recent Comments
- huh?: So after purportedly forking out $500 million, does Microsoft merely hope users won't change their
- Small Businesses Battered » Adotas: [...] — The pain caused by the spiraling economy may actually get [...]
- Microsoft Rejects Yahoo Bid » Adotas: [...] does that leave Yahoo, and it’s endless search (ouch) for a top executive? According
- Microsoft Rejects Yahoo Bid » Adotas: [...] seems to put an end to the speculation that a group of investment bankers
