ADOTAS – Google is applying its winning ad-selling formula (selling ads against search results) with its financially challenged child, YouTube, according to a report in The New York Times.
The Internet titan is going to sell space on YouTube’s search-results pages to advertisers – a boon for both advertisers and those that want to promote their videos. Advertisers and video makers are able to bid on keywords and the promoted videos (they’ll appear on the right side of YouTube search results pages, a la Google.com, along with an image and text). Advertisers are charged when viewers click on the ad.
As with Google.com, ads show up based on bids and keyword relevance.
According to comScore, YouTube had the third-highest number of search queries in September, right behind Google and Yahoo.