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Will Bandwidth Limits Kill the Video Ad?
ADOTAS – As if the contracting economy doesn’t pose enough problems, the online video advertising sector could be tripped up by changing ISP service plans.
Video data takes up a lot of bandwidth and with better quality shows and movies available – for free – from more and more outlets, it seems like online video advertising should be set to hit the revenue mother lode.
But with ISPs out to limit bandwidth usage, the future is less than certain. eMarketer reports that online video advertising is expected to rake in $505 million this year – and up to $1.9 billion by 2011.
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