What Obama’s Win Means for Advertisers
ADOTAS – Obama won: now what does that mean for the ad industry? According to an article over at AdAge.com, increased regulation, taxes on ads and expanded FTC oversight may be headed our way.
Rep. Rahm Emanuel, D-Ill., may be chief of staff for Obama, and Dick O’Brien, the executive vice president of the American Association of Advertising Agencies, told AdAge that the administration may put advertising and marketing in its crosshairs.
“He predicted that the first order of business in the new Congress will be shoring up the economy and bringing the deficit under control,” O’Brien told the publication. “Then, out of the blue, he volunteered that this would cause our industry some pain. When pressed to elaborate, he said that, in their quest for new revenue, one likely possibility would be to go to pharma and tell them they could keep the write-off for R&D or DTC, but not both.”
Other potential issues per AdAge sources:
- Congress will crack down on drug ads, possibly even issuing a moratorium on advertising for new drugs.
- Targeting of all stripes will go under the microscope.
- Expansion of FTC’s duties, allowing them to issue fines and speed up rulemaking.
- Potential backtracking on Bush’s relaxation of rules regarding media ownership.
- No more privileges for favored content providers (making it easier for the little guys to grow).
- The Justice Department is likely to take a harder look at all marketing/media deals.
Reader Comments.
This article should have been published weeks ago…
I think this could be a good thing. OBama is young and so is the industry. There will be a shake up no matter who is in charge. I think it is inevitable that there will be a shake up. Just means that it might come sooner than later and I think Obama has a good head on his shoulders and do whats right for the industry and the people.
Hi Kathleen,
Good to see someone else pick up on this Ad Age story. I thought Ira Tenowitz, the author, jumped the gun a bit with his foreboding tone that Obama/Democrat = more regulation and bad news for advertising.
I posted some of these thoughs on the TechPR Gems blog:
http://techprgems.com/2008/11/will-an-obama-administration-cause-ad-industry-%e2%80%98pain%e2%80%99/
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