I could not agree with you more. The online space has evolved and grown into a medium unto itself for organizations to deliver rich media content.

With this development, a powerful new avenue has opened up for organizations to communicate directly and effectively with their target audiences; regardless of how niche their content might be. That said, audiences are also smarter and you’re spot on (no pun intended) that simply posting a traditional advertisement does not constitute effectively using this vehicle.

Further, to your point these tools change the dynamic for marketing and telling an organization’s story. No longer can organizations approach this as a one-way street in which they speak at customers. Instead in order to successfully leverage this space they need to tell their story in such a fashion that it engages audiences and makes them feel connected and part of that dialogue.

Best,

Jason Cohen
President, CityCast Media, LLC.

I could not agree with you more. The online space has evolved and grown into a medium unto itself for organizations to deliver rich media content.

With this development, a powerful new avenue has opened up for organizations to communicate directly and effectively with their target audiences; regardless of how niche their content might be. That said, audiences are also smarter and you’re spot on (no pun intended) that simply posting a traditional advertisement does not constitute effectively using this vehicle.

Further, to your point, these tools change the dynamic for marketing and telling an organization’s story. No longer can organizations approach this as a one-way street in which they speak at customers. Instead, in order to successfully leverage this space they need to tell their story in such a fashion that it engages audiences and makes them feel connected and part of that dialogue.

Best,

Jason Cohen
President, CityCast Media, LLC.
http://www.citycastmedia.com