Travel Ad Network Unveils Mapvertising
ADOTAS – Vertical advertising network Travel Ad Network is teaming up with geo-contextual ad shop Lat49 to offer advertisers the the ability to deliver geo-contextually targeted display ads across a wide variety of online map sites. As the user zooms and pans through the map, relevant ads change to reflect user’s interest and intent, allowing advertisers to reach consumers on multiple levels, from branding to local.
“Lat49’s mapvertising gives us yet another way to provide value through the exclusive nature of our publisher relationships,” says Cree Lawson, TAN’s Founder & CEO. “We see this as a new performance product for our advertisers and a compelling revenue opportunity for our publishers that goes beyond the banner.”
“We are very pleased by our partnership with Travel Ad Network,” says Keith Ippel, President and COO of Lat49. “It is a great step toward extending our reach deeper into the travel market. Maps are integral to travel, and the Travel Ad Network already is the leader in the online travel industry. We look forward to working with the team at TAN to bring the value of local, targeted, on-map advertising to the travel market.”
Travel Ad Network reaches 25 million worldwide unique users through sites such as Lonely Planet, Rand McNally, Maps.com and 200 other travel websites.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
-
Loading ...
Reader Favorites
Classifieds
- Digital Account Executive
- Sr Planner- Digital Vendor Marketing
- Business Analyst - IT Operations
- Client Relationship Manager
- Print and Web Manager
Recent Comments
- Report: Tremor Video Files for IPO: [...] company’s IPO would draw the strongest response: Tremor Video, Yu.Me or Adap.tv. A staggering
- Report: Tremor Video Files for IPO: [...] Friday, based on a May 9 report from Bloomberg, we conducted a poll asking
- Bob Gordon: Cave Drawings still convey their creators thoughts and ideas...the debate about the effectiveness of display
- Streaming Music Service Payments | Copy Combine Transform: [...] pressure on recorded music value has resulted in a streaming service business model that
