Comments on: Social Network Users Ignore Ads http://www.adotas.com/2008/11/social-network-users-ignore-ads/ Where Interactive Advertising Begins Fri, 10 Feb 2012 14:59:18 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: So, how big is this social networking thing? | Santiago Merea http://www.adotas.com/2008/11/social-network-users-ignore-ads/#comment-792537 So, how big is this social networking thing? | Santiago Merea Fri, 06 Nov 2009 23:25:17 +0000 http://www.adotas.com/2008/11/social-network-users-ignore-ads/#comment-792537 [...] to an article published by adotas, social network members have a click-through rate of 57%, compared to 79% of [...] [...] to an article published by adotas, social network members have a click-through rate of 57%, compared to 79% of [...]

]]> By: Fef http://www.adotas.com/2008/11/social-network-users-ignore-ads/#comment-688075 Fef Wed, 26 Nov 2008 23:08:46 +0000 http://www.adotas.com/2008/11/social-network-users-ignore-ads/#comment-688075 As someone who served more than 1 trillion ads, mostly on SNS, I can attest that these users rarely click on ads. But I think has less to do with the type of person than the site. Anyone who frequents a site for 150 pageviews per session several times per week will get accustomed to the ads, layout, etc... and ignore them. Sites like MySpace have integrated ads into content with mixed results. It takes more than just slapping it together. And customers may balk at a pathetic attempt. As someone who served more than 1 trillion ads, mostly on SNS, I can attest that these users rarely click on ads. But I think has less to do with the type of person than the site. Anyone who frequents a site for 150 pageviews per session several times per week will get accustomed to the ads, layout, etc… and ignore them.

Sites like MySpace have integrated ads into content with mixed results. It takes more than just slapping it together. And customers may balk at a pathetic attempt.

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