Report: Online Marketing Budgets Grew in ’08
ADOTAS – Well, at least some did. This from specialized search engine GlobalSpec, which reports that companies in the industrial sector shelled out more online in 2008.
Thirty percent of respondents reported spending more than 50 percent of their overall marketing budget online in 2008, up from 20 percent of respondents in 2007. On average, 37 percent of the marketing budget is spent online.
Despite the increased shift of marketing dollars to online media, respondents still faced a number of challenges in their marketing efforts. Forty-seven percent of respondents selected “too few marketing resources” as one of their top three marketing challenges this year. Another 31 percent indicated that improving marketing ROI was a challenge for them. And while industrial suppliers are allocating more of their marketing budget online, they don’t always know where to invest: 26 percent of respondents report that determining what online marketing programs work best remains a challenge.
The survey results also show that generating leads remains a top marketing goal – and challenge – for industrial marketers. Seventy-two percent of respondents indicated that either customer acquisition or lead generation was their primary marketing goal in 2008. In addition, quality of leads delivered was considered the most important factor when deciding where to allocate marketing budget, with lead quantity being less important.
No word on whether this trend is expected to continue next year.
Reader Comments.
After reading this article it seems little bit easy.i.e online marketing.thanks for providing this kind of information.
Leave a Comment
Article Sponsor
More News
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
-
Loading ...
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- minnickup: Hello, I found your forum is www.adotas.com after I have been surfing the internet to be
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
