Quantcast Wants Its MTV
ADOTAS – Quantcast is aiming to help help herd, quantify and monetize MTV’s disparate Internet audience. The open direct-measurement service announced that MTV Networks will deploy Quantcast solutions across its online portfolio in a bid to enhance its ability to quantify unique audiences and ultimately deliver greater value to its advertising partners.
All of MTVN’s online properties, including MTV.com, VH1.com and ComedyCentral.com will be included in the publisher program. The free service, which uses a variety of demographic, geographic and affinity criteria to target audiences, will give marketers and agency buyers access to MTV’s audience profiles for custom inventory packages.
“We attract highly engaged users across our online portfolio, so it’s imperative that we have a credible, third-party research partner to help us demonstrate our value to advertisers,” said Nada Stirratt, EVP Digital Ad Sales for MTV Networks. “We’re in the business of showcasing value, not just selling impressions and Quantcast helps us directly quantify our audiences for marketers who demand real accountability online.”
The Quantified Publisher program, provides free direct-measurement of audiences for websites, videos and widgets and is used by over 80,000 publishers including NBC, CBS, Hachette-Filipacchi, FOX, BusinessWeek, HuffingtonPost, National Geographic, and Time Inc.’s SI.com, CNNMoney.com and People.com.
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