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Paper-Loving Paramount Goes Digi

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Nov 21, 2008 

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Kathleen  |

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Paper-Loving Paramount Goes Digi

ADOTAS – In yet another tacit acknowledgment of the slow death of print advertising, a commercial printing company, Paramount Printing, has re-branded itself as Paramount Performance Marketing and begun offering “fully-integrated marketing solutions,” the company said.

Most recently, Paramount invested in technologies that aim to take direct mail to the next level, leveraging the use of personalized direct mail printed pieces targeted to the individual with “the power of the Internet,” the company said. The service utilizes personalized web addresses or PURLS to generate leads and communicate with existing customers as well as update databases, measure responses and obtain customer feedback.

Tags: direct-mail, email-marketing, interactive-advertising, internet-marketing-advertising, paramount-performance-marketing and paramount-printing

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