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NebuAd Slapped With Privacy Suit

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Nov 11, 2008 

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Kathleen  |

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NebuAd Slapped With Privacy Suit

ADOTAS – A lawsuit has been filed against behavioral targeting company NebuAd and six Internet service providers by a group of 15 Web users, according to a report in MediaPost. The plaintiffs allege that the company violated a federal wiretap law, privacy laws and computer fraud law; they are requesting damages in addition to an injunction that would force NebuAd to erase any information it has about them.
The suit alleges that NebuAd violated privacy by buying information on the surfing activity of subscribers to various ISPs (Bresnan Communications, CableOne, CenturyTel, Embarq, Knology and WOW were cited in the suit). NebuAd then allegedly used the info to target the users with ads, according to the report.

The suit, which is seeking class-action status, was filed in federal district court in San Jose, Calif.

Tags: behavioral-targeting, internet-advertising-news, internet-marketing-advertising, lawsuit and nebuad

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