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	<title>Comments on: Microsoft To Rebrand Search Engine</title>
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	<description>Where Interactive Advertising Begins</description>
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		<title>By: Hunter Gatherer</title>
		<link>http://www.adotas.com/2008/11/microsoft-to-rebrand-search-engine/#comment-685962</link>
		<dc:creator>Hunter Gatherer</dc:creator>
		<pubDate>Mon, 24 Nov 2008 19:48:33 +0000</pubDate>
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		<description>They would be better off to just spend the dollars it takes to re-brand it on marketing the Live brand, or going back to MSN Search.

Nothing worse than taking the strongest identification with the public, the Microsoft name, removing it and expecting positive results.

Why don&#039;t they just call it &quot;Dead&quot; or  &quot;MLAACWG&quot; (Microsoft&#039;s Latest Attempt at Competing with Google).</description>
		<content:encoded><![CDATA[<p>They would be better off to just spend the dollars it takes to re-brand it on marketing the Live brand, or going back to MSN Search.</p>
<p>Nothing worse than taking the strongest identification with the public, the Microsoft name, removing it and expecting positive results.</p>
<p>Why don&#8217;t they just call it &#8220;Dead&#8221; or  &#8220;MLAACWG&#8221; (Microsoft&#8217;s Latest Attempt at Competing with Google).</p>
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