ADOTAS – You’re not seeing double: Marin Software has cloned its search campaigns. Marin, which provides paid search management apps for advertisers and agencies, has unveiled what is says is the industry’s first ever search engine “cloner” feature that allows marketers to avoid the time-consuming, error-prone process of manually creating duplicate search marketing campaigns across multiple publishers.
With the Cloner, search marketers can automatically translate keyword lists, headlines, creatives, destination URLs, and bids from Google to Yahoo, Google to MSN, or even Google to Google in minutes.
The Cloner also aims to close the Google gap: according to Marin, marketers that use Google alone miss out on 30% of overall search traffic.
“Marin customers spend $50,000 to millions monthly on paid search marketing, but many of these large search advertisers leave traffic on the table by not setting up concurrent campaigns on Yahoo, Google and MSN,” said Christopher Lien, CEO of Marin Software. “Cloner is a tangible example of how Marin is meeting the needs of sophisticated search marketers, helping them not just spend more, but spend better, driving maximum ROI from their search campaigns. Cloner is also of use to Marin’s agency clients who seek to rapidly build out new campaigns for their own clients.”
Marin offers pay-as-you-go pricing and is designed for those who are spending at least $50,000 monthly on paid search. Customers include Razorfish, Zappos.com, and ZipRealty. Marin is backed by Benchmark Capital and Amicus Capital.