Local.com, Virgin Launch Mobile Directory
ADOTAS – Local.com and Virgin Mobile USA are launching Local Mobile on the Virgin Mobile USA Network, enabling the mobile company’s 5 million customers to leverage the power of Local Mobile directly from all 3G Virgin Mobile USA handsets.
Local Mobile is an ad-supported local mobile site that provides users with easy access to directory services and search results for local businesses, products and services via their mobile internet service.
“We are pleased that Virgin Mobile USA has integrated Local Mobile into its wireless network catalog,” said Bruce Crair, Local.com president and COO. “This partnership allows Virgin Mobile USA customers to easily access relevant local business information from their mobile devices, and is part of Local.com’s efforts to expand the reach of our Local Mobile product to consumers nationwide.”
Local Mobile enables users to access:
• Local business information based on simple “what” and “where” directory search
• Business profile pages, complete with mapping
• Driving directions
• Click-to-call functionality
• Listings sent to a mobile phone or device via SMS
• Results sorted by relevance, distance or name
The Kelsey Group forecasts that U.S. mobile search advertising revenues will grow to $1.4 billion by 2012.
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