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KickApps Scores $14M

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Nov 26, 2008 

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Kathleen  |

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KickApps Scores $14M

ADOTAS – VC funding ain’t dead yet. KickApps, a social media, video player and widget platform, has closed a Series C round of funding worth $14 million. The round was led by North Atlantic Capital, with participation from existing investors Softbank, Spark Capital, Prism Ventures and Jarl Mohn, former CEO of Liberty Digital, Inc. Concurrent with the investment, Mark Morrissette, managing director from North Atlantic Capital, has joined KickApps’ Board of Directors.

KickApps said the funds will be used to accelerate KickApps’ expansion into new markets and continued product innovation.

The financing round follows on the heels of significant growth and adoption of its platform by Web publishers and brands.

“KickApps is aggressively extending the scope of services we provide online publishers in a number of important ways,” said Alex Blum, KickApps CEO. “With the introduction of App Studio and a growing set of data services (including Social Graph Engine and a plug-in architecture), KickApps will help Web publishers achieve unprecedented engagement, optimization and personalization throughout their editorial and social media experiences. As a next generation website operating system, our mission is to transform a number of traditional services–video players, editorial presentation, advertising, analytics, marketing, customer relationships–into highly interactive experiences that are contextually informed by live, actionable data. The key is helping publishers build, deploy and/or plug-in any type of application simply, affordably and with a common data structure.”

The platform powers social experiences on more than 48,000 sites. Clients include National Geographic, Budget Travel, Endemol, Guinness World Records, Phoenix Suns, New York Knicks, Seattle Seahawks, San Francisco 49ers, New York Rangers, John McCain’s official social network (McCainSpace) and Voice of America.

Tags: finance, interactive-advertising, internet-advertising-news, KickApps, social-media-marketing and social-networking

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