Jivox Reels in Two New Ad Partners
ADOTAS – Jivox is unveiling two new solutions for small businesses that want to reach customers through online video advertising.
One partnership has Jivox teaming up with local search site and network Local.com to serve its online video ads within Local.com’s search results – part of its strategy to capture a significant share of the local video market. According to the Kelsey Group, the market will grow to include 747,000 video-enabled small and medium-sized businesses and $1.5 billion in revenues by 2012.
The implementation incorporates Jivox’s geo-targeted ads which will initially be aggregated from other providers, before it ultimately sells video ad units to its base of direct Local.com advertisers.
Jivox is also offering its advertisers video ad creation packages from PixelFish. These packages were designed to allow smaller advertisers to generate professionally produced online video ads for as little as $1000. In addition, PixelFish will offer its advertisers a co-branded version of the Jivox self-service, creating a new channel of advertiser customers for Jivox.
PixelFish’s video ad platform allows smaller businesses to create ads that include original footage captured by a global network of more than 2,500 professional videographers.
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