• Comment
• Print Article
• Email
• Permalink

In Bid To Compete, Facebook Unveils New Ad Format

Written on

Nov 11, 2008 

Author

Kathleen  |

Share

In Bid To Compete, Facebook Unveils New Ad Format

ADOTAS – Facebook is continuing its marketing push with a new format it has dubbed engagement ads, The Wall Street Journal reports.

The new ads show up when users login to Facebook and they request interaction, i.e., make a comment about a movie trailer. If the user takes the bait, a notice goes out to his or her friends letting them know about the comment – putting the ad in front of more people and further erasing the barely visible line between advertising and social networking.

The program has been in beta since August. While Facebook says that 70 of the top 100 U.S. advertisers have had an ad appear on the site since 2007, its share of display ad views is just 1.1%, the Journal reports.

No Tags

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads
• Facebook to Serve Mobile Ads in Coming Weeks
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile
• Sponsormob Leads the Way Into RTB for Mobile
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
• This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
• Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »

News Archive

Features

• Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
• Case Study: Social Ad Effectiveness February 8th 2012
• Video: “Build an SEO Foundation” Excerpt February 8th 2012
• Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
• How Social Targeting Can Lead to Discovery February 7th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• John Pike: The main problem facing independent publishers is Google, which is lowering the page rankings of
• Grovo How To Do SEO Video Series – ReadWriteWeb | SEO Facts: [...] has built sites for some major retailers and teaches SEO at New York University,
• Video: “Build an SEO Foundation” Excerpt – ADOTAS | Best Electronics Reviews: [...] Video: “Build an SEO Foundation” Excerpt – ADOTAS « Santorum Delivers
• Video: “Build an SEO Foundation” Excerpt – ADOTAS | Complete Seo Tips: [...] See more here: Video: “Build &#1072n SEO Foundation” Excerpt – ADOTAS [...]