In Bid To Compete, Facebook Unveils New Ad Format
ADOTAS – Facebook is continuing its marketing push with a new format it has dubbed engagement ads, The Wall Street Journal reports.
The new ads show up when users login to Facebook and they request interaction, i.e., make a comment about a movie trailer. If the user takes the bait, a notice goes out to his or her friends letting them know about the comment – putting the ad in front of more people and further erasing the barely visible line between advertising and social networking.
The program has been in beta since August. While Facebook says that 70 of the top 100 U.S. advertisers have had an ad appear on the site since 2007, its share of display ad views is just 1.1%, the Journal reports.
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