IAB: Q3 Raked in $5.9B
ADOTAS – Interactive advertising revenues reached almost $5.9 billion in Q3 of this year, representing an 11% bump year-over-year, the Interactive Advertising Bureau and PricewaterhouseCoopers announced.
But while the annual growth still reached double-digit territory, the quarter-to-quarter curve remained relatively flat when compared to past performance. Results for Q3 were only 2% higher than Q2’s this year. Set against strong economic headwinds in the U.S. economy, Q3 ‘08’s $5.9 billion represents nonetheless the second-highest quarter results ever, the IAB reports. For the first nine months of 2008, revenues totaled $17.3 billion, up from $15.2 billion in the same period one year ago and surpassing the record set in the first nine months of 2007 by nearly 14%.
“The growth of interactive advertising that we’ve been experiencing over the past few years has stabilized due in large part to the difficult current economic climate,” said Randall Rothenberg, President and CEO of the IAB. “Interactive advertising continues to be the most measurable and cost-effective way to reach consumers, and we see more and more marketers seeking to harness its power.”
David Silverman, a partner at PricewaterhouseCoopers LLP, added that, “a weakening economy will continue to be a challenge to all forms of advertising-supported media. However, the Internet should be better poised to withstand the storm given its ability to combine performance-based advertising along with broad-based branding.”
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