ADOTAS – Yieldex, an inventory management and forecasting platform for addressable media, today announced that Larry Allen, formerly the SVP for Network Development at AOL’s Platform A, has joined the company as its President. He will be based in the company’s New York office.
Online ad network Mindset Media has announced three new hires: JB Brokaw, executive director, sales and business development; Rosemary Biagioni, finance director and Calvin Norman, sales director, Mindset Media Network. Brokaw hails from Range Online Media, where he was vice president and general manager. Biagioni held senior-level positions at SilverCarrot, Independent Media Services, and Kari-Out Company. Norman has held positions at CBS Inc., WABC-TV and Answers Corporation.